Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $200 away from free shipping.
Sorry, looks like we don't have enough of this product.

Pair with
Is this a gift?
Subtotal Free
View cart
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

The Dinner Upgrade I Didn’t See Coming

By Ashley French
The Dinner Upgrade I Didn’t See Coming
The Dinner Upgrade I Didn’t See Coming

I'm not a huge meat eater, so if I’m buying a steak, it better be good. A couple of months ago, I splurged on some gorgeous-looking grass-fed beef from a grocery store locally famous for its high quality. Cooked it that same night, fully expecting it to be amazing—and honestly, it just… wasn’t. The texture was off, the flavor fell flat, and I was pretty disappointed.

That’s when it hit me: most of the time, when we buy meat at the grocery store, we don’t really know what we’re getting. The label might say "ribeye" or "Product of USA," but that’s about it. How was the animal raised? How long has the meat been sitting there? Was it frozen before it got to the case? We have no idea.

So I switched things up and started buying from a local butcher instead. My thought was simple: if I want to know more about what I’m eating, I should ask the people who actually know what they're talking about. Butchers are specialists—they can tell you exactly where your meat comes from, how fresh it is, even the name of the farm it came from.

And truly, the difference has been huge. Here's why.

You get real answers.
Butchers can tell you more than any supermarket label ever could.  

It's fresher.
A lot of the meat is cut to order or prepped that same day.  

You find better cuts.
Butchers will suggest things you might not have tried before, and they're usually spot-on.  

It's custom.
Want paper-thin cutlets or an extra-thick ribeye? Just ask.  

They'll tell you how to cook it.
Which, let’s be real, is the difference between dinner success and failure.

Yes, sometimes it costs more, but not always. Most butchers will work within your budget, and even when you do spend a little extra, it feels worth it. You’re paying for freshness, for sourcing you can trust, and for their expertise. You waste less, you enjoy it more. 

For me, buying from a butcher feels intentional. I know what I’m getting, where it came from, and how to make the most of it. And that makes every meal feel just a little more special.